Clarify your messaging and simplify your product experience

Research, content strategy, and user-centered writing for complex industries



Editorial Strategy


User Experience 






I lead digital teams to better content



User Research

Through lean user research, I uncover valuable insights into how users behave, what they want, and how they think. Then, I’ll synthesize the research to help inform your product or experience. I can also conduct a competitive analysis, content audit, and heuristic analysis during your design discovery phase.

Example: UX Strategy for IBM Cloud



Content Strategy

Based on research and data, I'll create a plan to deliver content your users will love while balancing your business goals. This includes everything from brand voice guidelines, editorial strategy, or working behind-the-scenes on large scale content migration projects.

Example: Content Strategy for Lightning AI



UX Writing

Once your research and strategy is defined, I help implement our findings by writing user-centered interface copy. Ill work iteratively alongside your design team to deliver simple, usable words that support the overall experience. I’ve worked on mobile apps, software applications, and internal web portals.

Example: In-App Copy for IFTTT



Let's make your content work


veronica headshot.jpg

Hi 👋 I’m Veronica

I specialize in translating complex concepts into simple, useful interface content. Hire me to make your content more intuitive for users and more profitable for your business.

Previously, I've worked with global brands like Charles Schwab and IBM, along consulted at dozens of innovative startups. Industries include financial services, big data, artificial intelligence, and education technology.

Please reach out if you have a content problem that needs solving, or are interested in training for your editorial team.




Recent projects



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